9 Mar 2025
A strong trademark protects a business from competitors and builds brand recognition. However, not all names qualify for trademark protection. Generic terms—words that describe a general product or service—cannot be trademarked because they are essential for public use. Businesses that attempt to register a generic name often face rejection from the United States Patent and...
8 Mar 2025
A trademark plays a key role in protecting a brand’s identity. However, not all trademarks offer the same level of legal protection. Descriptive trademarks are among the weakest because they directly describe a product or service, making them difficult to register and enforce. While they can sometimes gain protection, doing so requires effort and strategy....
6 Mar 2025
Choosing the right trademark is one of the most important steps in branding. A suggestive trademark strikes a balance between creativity and legal protection, making it a smart choice for businesses looking to build a strong identity. Unlike descriptive or generic terms, a suggestive trademark hints at a product’s qualities without directly stating them. This...
4 Mar 2025
When choosing a trademark, businesses often assume that unique, made-up words provide the best protection. While fanciful trademarks are strong, arbitrary trademarks offer a powerful alternative. These trademarks use common words in ways that have no direct connection to the product or service, making them highly distinctive and legally protectable. What Is an Arbitrary Trademark?...
3 Mar 2025
Choosing the right trademark is one of the most important decisions a business can make. A strong trademark not only helps build brand recognition but also provides legal protection against competitors. Among the different types of trademarks, fanciful trademarks offer the highest level of protection. What Is a Fanciful Trademark? A fanciful trademark is a...
27 Feb 2025
Trademarks are a critical asset for any business. They distinguish your brand from competitors and help build long-term recognition. However, not all trademarks offer the same level of protection. A weak trademark can leave your brand vulnerable to legal challenges, while a strong one can provide lasting security. What Makes a Trademark Strong? The strength...
24 Feb 2025
A trademark is a business asset that protects your brand name, logo, slogan, or design from being used by competitors. Registering a trademark with the United States Patent and Trademark Office (USPTO) grants you exclusive rights and legal protection across the country. If you are wondering how to register a trademark, this guide will walk...
20 Feb 2025
When it comes to protecting your brand, registering a trademark is one of the most effective ways to safeguard your identity and differentiate your business from competitors. But navigating the trademark registration process can be tricky, especially when it comes to understanding trademark classes. While it may seem like a minor detail, selecting the right...
18 Feb 2025
When submitting a trademark application to the United States Patent and Trademark Office (USPTO), one potential obstacle an applicant may encounter is the rejection of a mark for being “merely a surname.” Under U.S. trademark law, certain marks that consist exclusively of a surname are not eligible for registration unless specific conditions are met. This...
14 Jan 2025
Intellectual Property (IP) refers to creations of the mind—such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce—that are protected by law. The purpose of intellectual property rights is to give creators exclusive rights to their creations, allowing them to benefit financially from their work. There are several types of...
13 Dec 2024
The Trademark Trial and Appeal Board (TTAB) is a tribunal within the United States Patent and Trademark Office (USPTO) that adjudicates disputes related to federal trademark registration
6 Oct 2021
If you’re seeking to trademark intellectual property for your company or brand, whether it’s a product name, a logo, or a slogan, you may be tempted to do it yourself. And provided you live in the U.S., you’re eligible to do so without the help of an attorney. But going it alone isn’t always a...