Arbitrary Trademarks: Why Common Words Can Create Strong Brand Protection
4 Mar 2025
When choosing a trademark, businesses often assume that unique, made-up words provide the best protection. While fanciful trademarks are strong, arbitrary trademarks offer a powerful alternative. These trademarks use common words in ways that have no direct connection to the product or service, making them highly distinctive and legally protectable. What Is an Arbitrary Trademark?...