21 Jun 2025
When embarking on a branding journey, it is important to know that your brand name, logo, or slogan is unique and available for legal use. At Jafari Law Group, we start every client’s branding effort with a comprehensive trademark search. This step can help you avoid costly conflicts and guide your business toward long‑term success....
11 Jun 2025
Filing a trademark application is an important step in protecting your brand. However, submitting it without the proper preparation can lead to delays, rejections, or legal complications. At Jafari Law Group, we help businesses take the right steps before filing so their application stands on solid ground. Confirm the Trademark Is Available Before filing, it...
5 Jun 2025
After submitting a trademark application, receiving an Office Action from the United States Patent and Trademark Office (USPTO) can be concerning. However, this notice is a routine part of the trademark review process. At Jafari Law Group, we assist clients in understanding why an Office Action was issued and how to respond effectively. What Is...
30 May 2025
When applying for a federal trademark, one of the first decisions you must make is whether to file based on “use in commerce” or “intent to use.” This choice affects how your application is processed and what information you need to submit. At Jafari Law Group, we help clients determine the correct basis to support...
21 May 2025
Securing a trademark is an important step for any business looking to protect its brand. However, the process can be complex, and mistakes can be costly. This is where a trademark attorney comes in. But what exactly can a trademark attorney do for you? Understanding their role can save you time, money, and potential legal...
15 May 2025
Two common types of trademarks, descriptive and suggestive, can make or break your brand strategy. Understanding the difference between these two can help you make an informed choice. What Are Descriptive Trademarks? Descriptive trademarks are words or phrases that directly describe a feature, quality, function, or characteristic of a product or service. Examples include: Pros...
1 May 2025
Filing a trademark application may seem straightforward, but even small mistakes can lead to costly delays, rejections, or even loss of trademark rights. Understanding the most common mistakes in trademark applications can help you avoid them and secure strong protection for your brand. 1. Choosing a Weak or Non-Protectable Trademark Mistake: Applying for a trademark...
17 Apr 2025
Receiving a rejection letter from the United States Patent and Trademark Office (USPTO) after submitting your trademark application can be frustrating and discouraging. But a rejection is not the end of the road. Understanding why your trademark application was rejected and knowing how to respond effectively can help you turn things around. Why Was Your...
3 Apr 2025
Protect Your Brand with an Orange County Trademark Lawyer Securing a trademark is one of the most important steps a business can take to protect its brand identity. A trademark gives you exclusive rights to use your business name, logo, or slogan in connection with your products or services. Without proper protection, your brand may...
9 Mar 2025
A strong trademark protects a business from competitors and builds brand recognition. However, not all names qualify for trademark protection. Generic terms—words that describe a general product or service—cannot be trademarked because they are essential for public use. Businesses that attempt to register a generic name often face rejection from the United States Patent and...
8 Mar 2025
A trademark plays a key role in protecting a brand’s identity. However, not all trademarks offer the same level of legal protection. Descriptive trademarks are among the weakest because they directly describe a product or service, making them difficult to register and enforce. While they can sometimes gain protection, doing so requires effort and strategy....
6 Mar 2025
Choosing the right trademark is one of the most important steps in branding. A suggestive trademark strikes a balance between creativity and legal protection, making it a smart choice for businesses looking to build a strong identity. Unlike descriptive or generic terms, a suggestive trademark hints at a product’s qualities without directly stating them. This...